top social media platforms in southeast asia

Short Video Content will Dominate Social Media Platforms 1. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. YouTube is the most popular, with 94.2% of internet users using the platform. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. MPA joins industry leaders to discuss decarbonisation strategies. A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. . Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Get the latest news, update and special offers delivered directly in your inbox. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! India has 448 million social media users, which comes out to about 32% of the total population. The impressive headlines arent limited to user numbers though; people are also spending ever more time using connected technologies. Profit from the additional features of your individual account. There's Beams, Spotify Podcasts, Twitter Space and more. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. A paid subscription is required for full access. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. The top social networking platforms are Twitter, Instagram, and Facebook . "Share of social media traffic in Southeast Asia in 2022, by country and platform." What Does This Forecast Mean for Marketers in Asia-Pacific? Social media has given brands more ways than ever to connect with customers. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. The top social commerce platforms in Southeast Asia (by country). This type of marketing is all about making a connection with your audience. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. What's new and trending on the blog? For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. When choosing from the apps available, you must consider the audience for your brand. Ready to level up your brand's social media game in Asia? As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Their activity has attracted in-market audiences in droves! So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. This statistic is not included in your account. When expanded it provides a list of search options that will switch the search inputs to match the current selection. This is according to Hootsuite's report. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? Interactive projections with 10k+ metrics on market trends, & consumer behavior. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Statista. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. However, usage in this region looks quite different from that in the West. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Twitter has 45 million monthly active users, or 36% of the population. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. Social media statistics for Thailand in 2022. SNOW is a South Korean messaging and multimedia app. Weve scoured the web and compi https://t.co/0DyxFuJnYn. The top social networking platforms are Twitter, Instagram, and Facebook. As elsewhere, social media is massively popular across Southeast Asia. When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. The other, YouTube, is primarily video-focused but still has messaging capabilities that follow the account and work over any viable device. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. Are you interested in testing our business solutions? There's also one 'surprise' social network coming out of Vietnam. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . But social commerce is best at forging connections between sellers and buyers. Turning customers into advocates isnt always easy. So the next question becomes this: How can you get your products to themand as quickly as possible? And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. Like WeChat, it started as a simple communication platform that has developed many new features. WeChat is the largest, with over 1.2 billion monthly active users. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. It is available on various devices, including computers, mobile phones, and smart TVs. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. It's safe to say that, 5. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. 99% of the countrys internet users are signed up to at least one social media platform; and (as mentioned earlier) they spend approximately four hours online via mobile device. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. Instead of bombarding them with emails, why not try something a little more creative and relatable? This indicates that many Thai people use Facebook to gain new information and to shop for new products. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. 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